Are the stars aligned?
I have a challenge for you.
Can you name your companies top 5 Strategic Goals?
If so, you're most likely one of the few people who can. But I doubt you know them.
Most people don't have a clue what their company's strategy is or it's key goals.
Why is that?
If you don't know your companies most critical strategic imperatives, how do you know if your work isn't counteracting / damaging the companies strategy?
You need to immediately go and find out what your companies key strategic imperatives are and determine how you can help the company achieve its goals.
So, where do you start?
Find the companies strategy document. Every company should have one. Yeah right! If one doesn't exist, post your resume on Monster.com immediately.
The strategy document should contain, ha ha ha, goals, objectives, measures (yes, measures that should be tracked), targets, and key initiatives that your company will supposedly execute to achieve its goals.
Once you have researched the strategy, align your work with the companies key initiatives.
If you don't, give me a buzz. We can work through this together.